Ahmed Kouchouk, Minister of Finance, attended the inauguration of Coca-Cola Hellenic's new Digital Services Center in Cairo, where he interacted with young Egyptian innovators and took a symbolic penalty kick in support of one of the recreational games developed by the center's employees.

Kouchouk expressed confidence in the ability of Egyptian youth to transform Egypt into a regional hub for digital services and innovation, highlighting the country's highly qualified engineers, software developers and technology specialists, as well as its growing technological ecosystem and advanced digital infrastructure capable of supporting the export of digital services.

 

He noted that the center currently employs 250 young Egyptian professionals who provide advanced services in information technology, artificial intelligence and software engineering.

 

The Minister added that the center's talented workforce is already serving 27 markets, with plans to expand operations into an additional 14 African markets, reflecting the growing regional reach of Egypt's digital capabilities.

 

Kouchouk praised the Ministry of Communications and Information Technology for its outstanding efforts in building advanced partnerships that enhance the competitiveness of the private sector and strengthen Egypt's technology sector.

 

He described the launch of the new center as an important step toward boosting Egypt's digital services exports, emphasizing that the country continues to offer significant investment opportunities to increase the sector's contribution to the Egyptian economy.

 

The Minister also described the project as a new vote of confidence by international investors in the Egyptian economy and in the capabilities and potential of Egyptian youth.

 

Kouchouk affirmed that the government is seeking to attract more high-value technology- and innovation-driven investments to create high-quality employment opportunities for young Egyptians.