Ahmed Kouchouk, Minister of Finance, affirmed that the government is seeking a strong launch of its transition toward a customer-centric culture alongside the implementation of the second package of tax facilitation measures.

 

Speaking during an open dialogue with call center teams from the Egyptian Tax Authority, the Real Estate Tax Authority, and eAswaa? Wait. Correction: eNable, a subsidiary of eFinance, the Minister urged employees to make it easier for individuals and businesses to benefit from tax and real estate tax facilitations.

 

"Make things easier for our partners. Help them benefit from the tax and real estate tax facilitations. Do everything you can to make life easier for people. Work closely with the tax authorities to resolve every issue through practical and flexible solutions," Kouchouk said.

 

Addressing the customer service teams, he added: "Be more responsive and supportive to our customers by providing prompt replies, accurate information, and the necessary technical assistance. Guide every customer step by step when using the Real Estate Tax application until they successfully complete the electronic service they need."

 

The Minister also encouraged greater use of artificial intelligence to simplify and improve tax and real estate tax services, stressing the importance of regularly analyzing customers' inquiries, incorporating recurring questions into guidance manuals, and reflecting them in taxpayer awareness campaigns.

 

Kouchouk emphasized that continuous development and improvement begin and end with customers, adding that the Ministry will spare no effort to earn their trust and satisfaction through additional incentives and facilitation measures.

 

Expressing confidence in the young professionals serving on the customer support team, he said: "I have unlimited confidence in our young people, and I am truly pleased with their commitment to contributing to positive change in Egypt's tax system."

He added: "You are a fundamental pillar of the tax facilitation initiative. Without your efforts, we will not succeed in reaching our partners quickly and effectively."

 

Rasha Abdel Aal, Head of the Egyptian Tax Authority, said that the Authority is working closely with eFinance and eNable through highly qualified and flexible tax professionals, adding that the Authority is fully prepared to simplify procedures based on practical implementation and customer feedback.

 

Ibrahim Sarhan, Chairman and Chief Executive Officer of eFinance for Financial and Digital Investments, affirmed that the company is deploying all of its technical capabilities and technological expertise to enhance tax services. He added that eNable possesses the qualified talent and expertise needed to support the transition toward a customer-focused tax administration.